Posts by Alma Rodriguez-Piscitello

Part II of Brand Erosion Starts Inside  How to Spot the Signals Before it Reaches Revenue Part I reframed the problem: brand erosion starts inside. Quiet people, culture, and operational signals are often brand signals long before they show up as visible business pain.    Recognizing Brand Pressures  How do you know whether what you are feeling is normal…

Brand Erosion Starts Inside  Employees Are Your First Brand   Most leaders move fast when money is at risk. They move much slower when people, culture, and the way work gets done start drifting – even when the signals are already visible.  The paradox is that those quiet signals usually show up before the revenue dip.  If you’ve spent time…

When a senior leader in a firm, who is sharp, experienced, has navigated markets and managed complexity for decades, leans across the table and says some version of this: “We know things have shifted. We’re just not sure what to do about it.”  That sentence is the tell, that some action is needed.   “Action is the foundational key to all success.”  – Pablo Picasso  There is no actual…

Your Executive Bench Is Your Most Underused Growth Channel  What B2B companies get wrong about executive visibility — and the system that changes it    Someone in your market is becoming the go-to voice on the exact problems you solve.  It might be you. It might be your closest competitor. The difference is rarely raw intelligence or technical credibility.  The difference is who…

How to Build a B2B Go-to-Market Strategy That Works in 2026    Our brains crave certainty. So do most growth plans.  When a strategy has worked before, when it brought in the right clients, moved the pipeline, and made the numbers work, the instinct is to run it harder. Optimize it. Scale it. Trust it.  But markets do not hold still. And…

Why Your 30-Day Urgency Can Derail the Work That Matters Every new engagement starts the same way.  The team is energized. The brief is clear. The stakes are real. You’ve chosen a partner to help you move through a critical moment for your business.  Then, for the first month, it looks like… not much is happening.  From the…

My intelligence is not artificial. Neither is yours.   Yet more leaders are quietly whispering about AI than openly talking about how they use it. They’re afraid that if they admit a model helped with the memo, the deck, or the strategy outline, they’ll look lazy, less intelligent, or less “real” as leaders.  At the same time, they know…